UTM & Campaign tracking

Know exactly where your best traffic comes from

Stop guessing which marketing efforts are actually paying off. Burst Pro automatically tracks UTM parameters so you can measure the exact performance of your newsletters, social media posts, and ad campaigns. Get undeniable proof of what works, right inside your WordPress dashboard.

4.9 out of 5 stars out of 173 reviews

Measure pageviews attributed to specific marketing efforts

Measure pageviews attributed to specific marketing efforts

Connect marketing clicks to actual results

Traffic only matters if it brings the right people. See exactly how many visitors, WooCommerce sales, and total WooCommerce revenue came from a specific newsletter or ad. By comparing conversion rates side by side, you can confidently allocate your budget to the channels that perform best and stop wasting money on the ones that do not.

Included in Business plan
Track standard UTM parameters (source, medium, campaign etc.)

Track standard UTM parameters (source, medium, campaign etc.)

Automatically capture campaign data

Burst Pro listens for standard UTM tags like source, medium, and campaign the moment a visitor lands on your site. You do not need to configure complex tag managers or external routing rules. Just share your tagged links, and the data cleanly organises itself in your dashboard.

Included in Creator plan
Filter your entire dashboard by a specific campaign

Filter your entire dashboard by a specific campaign

Isolate campaign performance with one click

Need to evaluate a specific seasonal promotion? Use global filters to drill down into a single campaign. Your entire dashboard will instantly update to show only the behaviour of visitors who clicked that specific link, giving you a focused view of their top pages, devices, and geographic locations.

Included in Creator plan

Ready to try all features for free?

Try all Burst Pro features for 14 days! Business & Agency features are included.

Zero-config setup takes less than 2 minutes

Lightweight code keeps your site fast & optimised

Clean dashboard focused on metrics that matter

What our WordPress users are saying

4.9 out of 5 stars out of 173 reviews

“Love how it’s quick to setup, use and yet powerful enough to get the stats you need.”

@dinz

“I had Google Analytics, I installed Burst stats and it gives me the stats I need without all the overhead.

@marxgal

“Finally, an analytics plugin I can actually explain to clients.”

@anguskeystone

Frequently asked questions

Will my clients understand Burst?

Burst is made to be understandable, not overwhelming and actually useful.

We prioritise keeping things simple over tracking every metric possible, we focus on data that actually provides insight.

Where does Burst store my data?

All data collected by Burst stays on your own WordPress site. Unlike some other analytics tools, our business model doesn’t rely on monetizing your data.

Does Burst slow down my website?

No, it does not. Even with lots of data gathered it does not slow down the pagespeed for your visitors.

Try Burst Pro now for free

Get understandable analytics without compromising on privacy, page speed and simplicity. Now risk-free with a 14-day trial!

We offer 14-day trial + 30 day money back guarantee